About CAEB.

CAEB is a new golf clothing brand. We are at the beginning, and we would rather say that plainly than dress it up. Alongside the clothing we are building a membership with practical ways to play better — free, and open to anyone.

The Condor Cashmere Crewneck: 100% cashmere in deep navy, with a removable gold Condor pin, in sizes S–XL at £99. It is not yet available to order — you can register interest for the first release, and we will email you when it opens.

The CAEB Standard is our guide to clearer decisions, purposeful practice and calmer scoring, written for members. It is paired with a private Round Review, where you record five numbers and a note from each round and see your own history.

Golf Lab is a set of practice tools for members, each saving your progress privately to your account:

• Putt LabStroke rhythm and 3, 6 and 10 ft challenges with logged makes.
• Wedge MatrixYour wedge carries at full, three-quarter and half swings, with gap checks.
• Range CoachGuided 15, 30 or 60 minute sessions with timed drills and rotation.
• Club SelectorA plays-like estimate from your own carries, wind and elevation.
• Swing RecorderRecord or load a swing, slow it down and draw over it. Stays on your device.
• Warm-Up Coach5, 10 or 20 minutes of mobility and progressive shots, timed.
• Handicap & ShotsCourse and playing handicap under WHS, with strokes per hole.
• Mental GamePre-shot routine timer, breathing guide, pressure drills and reflections.
• Tempo TrainerA metronome and tempo drills to steady your swing rhythm.

CAEB membership is free and open to anyone. Members get The CAEB Standard, the Round Review, the Golf Lab tools and first word on future releases. Membership is complimentary during the inaugural period.

The first release is being prepared. Register interest and we will let you know when it opens — there is no obligation to buy.